Tourpreneur Multi-Day Podcast 7. Driving SEO Traffic from Content in 2023
Sep 11, 2023
Matthew Barker from Horizon Guides shares insights on driving SEO traffic through high-quality content. He discusses finding good writers, integrating tour links seamlessly, transitioning to remote work, evolving content and SEO strategies, focusing on activity themes, niche markets, and sustainable tourism development in the travel sector. The podcast also includes a casual chat about upcoming holidays and travel plans.
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Content Strategy
- Identify content gaps and unmet needs.
- Analyze existing content and rankings using tools like Google Search Console.
Keyword Optimization
- Choose realistic keywords based on your website's authority.
- Focus on optimizing existing content before creating new material.
SEO Journey
- Building organic reach through SEO takes significant time and capital.
- Persistence is key, even when progress is slow.