Tourpreneur Multi-Day Podcast
7. Driving SEO Traffic from Content in 2023
Sep 11, 2023
Matthew Barker from Horizon Guides shares insights on driving SEO traffic through high-quality content. He discusses finding good writers, integrating tour links seamlessly, transitioning to remote work, evolving content and SEO strategies, focusing on activity themes, niche markets, and sustainable tourism development in the travel sector. The podcast also includes a casual chat about upcoming holidays and travel plans.
57:39
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Quick takeaways
- High-quality content attracts SEO traffic and partners, benefiting tour operators' online visibility.
- Narrative development in tourism boosts user engagement by offering unique experiences and promoting lesser-known destinations.
Deep dives
Content Platform for Tour Operators
Horizon Guides provides a content platform that offers free content marketing for tour operators. By aggregating expert travel writers, creating content, building audiences, and facilitating direct bookings for partners, they offer a cost per click advertising model.
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