Evolution of Platform Content and SEO Strategies in Travel Industry

This chapter delves into how a platform evolved to focus on aligning content with their brand and partner demands, emphasizing niche operators and cross-selling opportunities. It discusses the importance of building an audio audience, utilizing acquired email lists, creating SEO-friendly content, and the challenges faced by independent operators. The chapter also explores the complexities of driving SEO traffic through content creation, the impact of AI on travel content generation, and the significance of providing users with unique perspectives and expert advice.