Matthew Barker
Founder of Horizon Guides, a publishing business that builds audiences and sells advertising to tour operators. Specializes in creating quality travel content.
Best podcasts with Matthew Barker
Ranked by the Snipd community
Sep 11, 2023 • 58min
7. Driving SEO Traffic from Content in 2023
Matthew Barker from Horizon Guides shares insights on driving SEO traffic through high-quality content. He discusses finding good writers, integrating tour links seamlessly, transitioning to remote work, evolving content and SEO strategies, focusing on activity themes, niche markets, and sustainable tourism development in the travel sector. The podcast also includes a casual chat about upcoming holidays and travel plans.
Jul 22, 2025 • 1h 20min
Three Grumpy Old Men Rant About AI to One Pro-AI Weirdo
Stuart McDonald, founder of Travelfish and a Southeast Asia travel expert, joins Matthew Barker of Horizon Guides, specializing in quality travel content. Together, they dive into the chaotic impact of AI on travel writing, discussing its implications on job security and content quality. The duo critiques the rise of AI-generated experiences, stressing the need for genuine human connection in travel. They also ponder over the superficiality that technology often brings, advocating for meaningful interactions over curated photo ops in an increasingly automated world.
