Tourpreneur Tour Business Podcast Three Grumpy Old Men Rant About AI to One Pro-AI Weirdo
Jul 22, 2025
Stuart McDonald, founder of Travelfish and a Southeast Asia travel expert, joins Matthew Barker of Horizon Guides, specializing in quality travel content. Together, they dive into the chaotic impact of AI on travel writing, discussing its implications on job security and content quality. The duo critiques the rise of AI-generated experiences, stressing the need for genuine human connection in travel. They also ponder over the superficiality that technology often brings, advocating for meaningful interactions over curated photo ops in an increasingly automated world.
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Google's Content Cleanup Impact
- Google aggressively removes derivative, low-value travel content to improve search result quality.
- However, this disrupts many businesses reliant on cheap, generic content and SEO tactics.
Let Experts Lead Content
- Let travel experts create content based on their real knowledge and answer actual traveler questions.
- Avoid over-optimizing for SEO; focus on valuable and authentic expertise.
Risks of AI Travel Content
- Current AI-generated travel content often contains errors due to stolen or fabricated information.
- Relying on AI for accurate travel info is risky as it may deliver wrong details without accountability.
