Niche Markets and Sustainable Tourism Development in Travel Sector

The chapter explores the importance of directing website traffic to specific tour pages rather than homepages, catering to niche markets like active adventures and demographic-based travel. It cautions against focusing solely on existing demand and discusses community-driven travel experiences to find unique destinations and address over-tourism. The chapter also delves into the creation of alternative travel experiences by independent operators, emphasizing conservation and storytelling to develop successful and sustainable travel projects.