

The Cross Industry State of Business | Marketing for the Now Episode #12
Sep 11, 2020

Guest
Diana Hausling
Guest
Beth Weissenberger
Guest
Marissa Thalberg

Guest
Jorge Olage

Guest
Melinda Goldstein

Guest
Kimberly Gardner
Guest
Ed Pilkington

Guest
Victoria Sackel
In a fascinating discussion, Victoria Sackel, Ed Pilkington, and Kimberly Gardner share insights on brand love in the digital age. They tackle how brands can adapt to Gen Z's preferences while navigating post-pandemic changes. Melinda Goldstein and Jorge Olage delve into the evolution of e-commerce strategies and the importance of emotional connections with consumers. Marissa Thalberg and Beth Weisenberger discuss remote leadership and community building among working mothers, while Diana Hausling highlights the challenges in the consumer packaged goods industry.
AI Snips
Chapters
Transcript
Episode notes
Brand Love's Impact
- Brand love is rising in importance due to reduced friction in purchasing.
- Consumers can easily buy desired brands online, eliminating retailer influence.
Big Brands vs. Gen Z
- Big brands benefit from digital ease of purchase, creating a flywheel effect.
- Gen Z's brand awareness and affinity are lower, creating opportunities for emerging brands.
Ed's Caribbean Start
- Ed Pilkington's early career goal was to sell internationally.
- He secured a role selling Guinness and Johnny Walker in the Caribbean at 23.