The GaryVee Audio Experience

The Cross Industry State of Business | Marketing for the Now Episode #12

Sep 11, 2020
In a fascinating discussion, Victoria Sackel, Ed Pilkington, and Kimberly Gardner share insights on brand love in the digital age. They tackle how brands can adapt to Gen Z's preferences while navigating post-pandemic changes. Melinda Goldstein and Jorge Olage delve into the evolution of e-commerce strategies and the importance of emotional connections with consumers. Marissa Thalberg and Beth Weisenberger discuss remote leadership and community building among working mothers, while Diana Hausling highlights the challenges in the consumer packaged goods industry.
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INSIGHT

Brand Love's Impact

  • Brand love is rising in importance due to reduced friction in purchasing.
  • Consumers can easily buy desired brands online, eliminating retailer influence.
INSIGHT

Big Brands vs. Gen Z

  • Big brands benefit from digital ease of purchase, creating a flywheel effect.
  • Gen Z's brand awareness and affinity are lower, creating opportunities for emerging brands.
ANECDOTE

Ed's Caribbean Start

  • Ed Pilkington's early career goal was to sell internationally.
  • He secured a role selling Guinness and Johnny Walker in the Caribbean at 23.
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