Industry experts Steven Wolfe Pereira and Marissa Thalberg dive into the heart of branding, highlighting what makes a brand memorable. They emphasize the significance of a brand's purpose and promise, and explore the essential 'four P’s'—Product, Pricing, Place, and Promotion. The duo also discusses the critical role of AI in modern marketing strategies and personal branding. With a focus on authenticity, they urge listeners to navigate their professional identities thoughtfully. It's a masterclass in branding for both business and personal success!