Navigating E-Commerce Evolution in CPG

This chapter explores a speaker's unique career journey in the consumer packaged goods (CPG) industry, focusing on their transition into e-commerce and shopper marketing. It highlights the impact of evolving consumer behaviors, particularly accelerated by the COVID-19 pandemic, and discusses the challenges traditional organizations face in fostering innovation. The conversation emphasizes the importance of adaptability, collaborative skills, and aligning organizational goals with measurable outcomes to thrive in a fast-paced digital landscape.