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Inspiration for Crate & Barrel
- Gordon and Carole Segal were newlyweds with discerning taste but limited funds.
- They were inspired to start Crate & Barrel after finding affordable, high-quality European housewares in the Caribbean.
Initial Funding Challenges
- The Segals initially had $10,000 and sought an additional $10,000 in investment, but were unsuccessful.
- Gordon's father ultimately lent them $7,000, which allowed them to open their first store.
Resourceful Store Design
- With limited funds for store fixtures, the Segals used crating lumber for wall coverings.
- This resourceful approach gave the store a unique, Scandinavian feel, aligning with their brand.