How I Built This with Guy Raz cover image

Crate & Barrel: Gordon Segal

How I Built This with Guy Raz

00:00

What Made You Decide to Bring in Outside Money?

Iad thought by the time i was 65, i was then about 60, i'd probably want to retire. And some intelligent guy had said, you know, sell your business to it five years before you retire so you can help the transition and whatever. So we actually spent a year and a half looking around the world for a partner,. We finally found otto, the otto group in hamburg, germany. And they were the second largest mail or the company in europe. To day, they're after amazon. They're the biggest internet company in the world. In 98, we sold them about two thirds of the company.

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