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Marketecture: Get Smart. Fast.
Episode 65: Shane Shevlin still believes in customizable DSPs
Mar 29, 2024
Shane Shevlin, Co-founder of BidSwitch and creator of Bedrock, discusses customizable DSPs, innovations in ad tech, the future of ad agencies in the age of AI, the impact of AI on industries, Apple's antitrust case, Walmart's acquisition of Visio, and navigating bias and reliability in media evaluation.
54:49
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Quick takeaways
- Shane Shevlin's journey from IPONWEB to Bedrock demonstrates innovation and evolution in DSPs.
- Critiques on media rating methodologies highlight concerns about bias and transparency in content evaluation.
Deep dives
Analyzing the Placement of Media Outlets on the Chart
Some critics argue that public...minimally biased or unreliable content, rather than be placed on the same chart as more extreme sources.
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