Marketecture: Get Smart. Fast. Episode 65: Shane Shevlin still believes in customizable DSPs
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Mar 29, 2024 Shane Shevlin, Co-founder of BidSwitch and creator of Bedrock, discusses customizable DSPs, innovations in ad tech, the future of ad agencies in the age of AI, the impact of AI on industries, Apple's antitrust case, Walmart's acquisition of Visio, and navigating bias and reliability in media evaluation.
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Episode notes
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Introduction
00:00 • 5min
Exploring Smart Watch Analogy and Customization in Programmatic Advertising
04:45 • 4min
Innovations in Ad Tech Industry and Launch of Bedrock Platform
08:38 • 13min
Exploring the Future of Ad Agencies in the Age of AI
21:57 • 5min
The Impact of AI on Industries and Advertising Strategies
26:27 • 11min
Analysis of Apple's Antitrust Case and Walmart's Acquisition of Visio
37:51 • 5min
Navigating Bias and Reliability in Media Evaluation
42:43 • 12min