Episode 65: Shane Shevlin still believes in customizable DSPs
Marketecture: Get Smart. Fast.
Innovations in Ad Tech Industry and Launch of Bedrock Platform
The chapter explores the development of customizable DSPs, the creation of transformative products like bids, and the introduction of a new company called Bedrock poised to revolutionize the underlying infrastructure for global scaling. It also delves into strategic implications, partnerships, and the acquisition of assets from Power Links, highlighting the evolution and growth within the ad tech landscape.
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