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11min chapter
Episode 65: Shane Shevlin still believes in customizable DSPs
Marketecture: Get Smart. Fast.
The Impact of AI on Industries and Advertising Strategies
Exploring the implications of AI in media planning and buying, the chapter delves into the rise of algorithm-based decision making and the potential reduction in human involvement. Discussions on Google's AI tools for news companies, NBCU's AI integration for show ads alignment, and Disney's programmatic revenue strategies provide a comprehensive view of the evolving landscape.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode