Episode 65: Shane Shevlin still believes in customizable DSPs
Marketecture: Get Smart. Fast.
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The Impact of AI on Industries and Advertising Strategies
Exploring the implications of AI in media planning and buying, the chapter delves into the rise of algorithm-based decision making and the potential reduction in human involvement. Discussions on Google's AI tools for news companies, NBCU's AI integration for show ads alignment, and Disney's programmatic revenue strategies provide a comprehensive view of the evolving landscape.
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