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4min chapter
Episode 65: Shane Shevlin still believes in customizable DSPs
Marketecture: Get Smart. Fast.
Exploring Smart Watch Analogy and Customization in Programmatic Advertising
This chapter delves into the comparison of smart watches, with a spotlight on the capabilities of a Garmin watch, and then transitions to discussing the accuracy of altitude measurement in ad tech. The conversation emphasizes the significance of customization in programmatic advertising, highlighting the value of unique data assets and the broad scope of customization possibilities beyond data.
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