The CX Leader Podcast | A resource for customer experience leaders Give the Audience What They Want
May 7, 2024
In this engaging discussion, Alex Merchan, Chief Marketing Officer at ASM Global, dives into what's driving audience trends in live events. He highlights the impact of consumer preferences for diverse experiences, including the demand for vegan and gluten-free dining options. The conversation emphasizes the importance of customer feedback in improving event experiences and boosting satisfaction. Alex also shares insights on how technology can streamline guest entry, making live gatherings more enjoyable for everyone.
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Evolving Fan Expectations
- ASM Global's study reveals fans desire premium experiences and personalized options at live events.
- Younger audiences crave connection with artists, highlighting the importance of shared experiences.
Streamlined Entry
- ASM Global partnered with Evolve Technology to improve venue ingress.
- This reduced wait times and increased fan satisfaction by 12 points.
Data-Driven Growth
- ASM Global uses CX data to benchmark venue performance and drive economic growth for clients.
- This data-driven approach allows for targeted improvements and optimized resource allocation.