Alex Merchan

Chief Marketing Officer at ASM Global, a venue management and live event production company, providing insights into audience trends and live event experiences.

Best podcasts with Alex Merchan

Ranked by the Snipd community

May 7, 2024 • 27min

Give the Audience What They Want

In this engaging discussion, Alex Merchan, Chief Marketing Officer at ASM Global, dives into what's driving audience trends in live events. He highlights the impact of consumer preferences for diverse experiences, including the demand for vegan and gluten-free dining options. The conversation emphasizes the importance of customer feedback in improving event experiences and boosting satisfaction. Alex also shares insights on how technology can streamline guest entry, making live gatherings more enjoyable for everyone.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app