SaaS Interviews with CEOs, Startups, Founders cover image

SaaS Interviews with CEOs, Startups, Founders

33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation

Nov 12, 2024
Eric Helzer, founder of Subbase, leverages his third-generation construction wisdom to tackle procurement issues in the industry. He shares insights on launching a construction tech startup, highlighting the importance of collaboration and funding. Helzer discusses their ascent to nearly 100 paying customers and the evolution of their pricing strategy. He also reveals key lessons from user engagement and the exciting potential in fintech. The conversation wraps up with his reflections on maintaining work-life balance amidst rapid growth.
21:08

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Eric Helzer's entrepreneurial journey highlights the importance of understanding industry pain points, particularly in material procurement during the pandemic.
  • Subbase's unique equity arrangement and initial pricing strategies emphasize flexibility and adaptability in addressing market needs and customer feedback.

Deep dives

Revolutionizing Material Procurement

Eric Helzer founded Subbase to address the challenges in material procurement faced by subcontractors, which became particularly pronounced during the COVID-19 pandemic. His journey started with an internship in construction in 2008, leading to a deeper understanding of industry pain points by 2020, as pricing fluctuations and management inefficiencies became evident. In 2021, Eric, with a technical advisor, began writing code for Subbase, aiming to streamline procurement processes and improve efficiency. The resulting software manages thousands of orders and millions in invoices, revolutionizing how construction companies handle material procurement.

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