Navigating Pricing and Growth in Construction SaaS

This chapter explores the evolution of Subbase's pricing strategy, initially offering free access to build customer trust before transitioning to a paid model. The discussion highlights their acquisition of nearly 100 paying customers and the lessons learned regarding value demonstration and pricing regret. Additionally, the chapter covers a recent successful capital raise of $4 million, aimed at scaling operations and enhancing team capabilities amidst a challenging investment landscape.