Eric Helzer, founder of Subbase, leverages his third-generation construction wisdom to tackle procurement issues in the industry. He shares insights on launching a construction tech startup, highlighting the importance of collaboration and funding. Helzer discusses their ascent to nearly 100 paying customers and the evolution of their pricing strategy. He also reveals key lessons from user engagement and the exciting potential in fintech. The conversation wraps up with his reflections on maintaining work-life balance amidst rapid growth.