From A to B
Tips on Running a Solo CRO Program ft. Erika Sentz
Mar 26, 2025
In this engaging discussion, Erika Sentz, a digital marketing manager at WP Engine and expert in solo Conversion Rate Optimization (CRO), shares her unique insights. She emphasizes the importance of building relationships and effective communication while handling a solo CRO program. Erika introduces the 'first pancake theory,' illustrating that early mistakes can lead to growth. She also explores the art of delegation and strategies to manage stakeholder expectations, all while adding a humorous pancake twist to the journey of CRO management.
47:39
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Quick takeaways
- Building robust relationships and maintaining clear communication with stakeholders is essential for successful solo CRO program management.
- Launching small tests early, like A/B tests, allows solo CROs to gather valuable insights and improve their overall strategies.
Deep dives
Challenges of Solo CROs
Many solo Conversion Rate Optimizers (CROs) face significant challenges, particularly in prioritization and task management. With limited resources, individuals often find themselves overwhelmed by extensive to-do lists that grow longer without tangible progress. The struggle lies in determining which tasks to tackle first when every task seems equally important, leading to feelings of being stuck. Being an effective solo CRO requires not only execution skills but also a strong focus on prioritizing impactful projects to drive change within the organization.
