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Tips on Running a Solo CRO Program ft. Erika Sentz

Mar 26, 2025
Guest
Erika Sentz
In this engaging discussion, Erika Sentz, a digital marketing manager at WP Engine and expert in solo Conversion Rate Optimization (CRO), shares her unique insights. She emphasizes the importance of building relationships and effective communication while handling a solo CRO program. Erika introduces the 'first pancake theory,' illustrating that early mistakes can lead to growth. She also explores the art of delegation and strategies to manage stakeholder expectations, all while adding a humorous pancake twist to the journey of CRO management.
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ADVICE

Ruthless Prioritization

  • Prioritize ruthlessly as a solo CRO to maximize your impact.
  • Focus on what truly matters and delegate or defer less crucial tasks.
ADVICE

Prioritize Process

  • Establish clear processes early on, even if tedious.
  • This streamlines work and allows for quicker execution later.
ANECDOTE

First Pancake Theory

  • Erika Sentz introduces the "first pancake" theory.
  • The first attempt might be imperfect, but it's crucial to get it done and learn from it.
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