15min chapter

From A to B cover image

Tips on Running a Solo CRO Program ft. Erika Sentz

From A to B

CHAPTER

Engaging Stakeholders in CRO Success

This chapter emphasizes the importance of stakeholder engagement and communication in conversion rate optimization (CRO) programs. It highlights the value of collaboration over transactional relationships and encourages setting realistic expectations for test outcomes. Through discussions on team dynamics, recognition, and the nuances of A/B testing, the chapter illustrates how building mutual trust can enhance both the effectiveness of CRO initiatives and the overall work environment.

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