Erika Sentz

In this engaging discussion, Erika Sentz, a digital marketing manager at WP Engine and expert in solo Conversion Rate Optimization (CRO), shares her unique insights. She emphasizes the importance of building relationships and effective communication while handling a solo CRO program. Erika introduces the 'first pancake theory,' illustrating that early mistakes can lead to growth. She also explores the art of delegation and strategies to manage stakeholder expectations, all while adding a humorous pancake twist to the journey of CRO management.