Agency Business #25: Paramount Drops WPP, Consultancies Consolidate, and Indies Gain Steam
Jun 9, 2025
The podcast dives into Paramount's unexpected split from WPP Media, unraveling its impact on client-agency dynamics. There's a focus on a major shift to Publicis, showcasing changing agency relationships amidst industry challenges. The rise of smaller networks offering integrated services is discussed, highlighting innovative strategies for profitability. The competitive landscape is evolving with independent agencies drawing talent, while consulting firms like EY intensify their advertising role. The hosts also tackle the absurdities of price-centric reviews in the industry.
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Paramount Drops WPP Abruptly
- Paramount abruptly dropped WPP Media, moving to Publicis without a review, which is highly unusual for large accounts.
- This likely reflects cost-cutting measures amid corporate changes, signaling shifting agency-client dynamics.
Rise of Independent Mini-Holdings
- The independent media sector is innovating with new mini-holding companies that bring specialty agencies under small umbrellas.
- This trend enables integrated services combining creative and media expertise, enhancing agency offerings.
Veterans Leading Independents
- Steve King, a key figure behind Zenith’s growth, joined independent agency Crowd as executive chairman.
- Industry veterans like King and Charlie Cortese are driving expansion of smaller agencies and mini-holdings.