#25: Paramount Drops WPP, Consultancies Consolidate, and Indies Gain Steam
Agency Business
00:00
Client Shift: Publicis Rising
This chapter examines a major client's decision to switch from a long-standing holding company to Publicis, exploring the motivations behind this shift in the advertising landscape. It highlights the changing dynamics of agency-client relationships, the emergence of mini-holding companies, and the strong position of Publicis amid industry-wide cost-cutting measures.
Transcript
Play full episode
