#25: Paramount Drops WPP, Consultancies Consolidate, and Indies Gain Steam
Agency Business
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Trends in Agency Consolidation and Leadership Changes
This chapter explores the trend of smaller collaborative networks forming under a unified umbrella for integrated services, spotlighting examples like NVC's Assembly. It examines the implications of these changes on agency profitability and innovation, highlighting the influence of seasoned industry leaders in this evolving landscape.
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