#25: Paramount Drops WPP, Consultancies Consolidate, and Indies Gain Steam
Agency Business
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The Shifting Marketing Landscape
This chapter explores the competitive dynamics of the marketing industry, highlighting the emergence of independent agencies and their ability to attract talent amid tightening ad budgets. It also examines the expanding role of consulting firms like EY in advertising, their consolidation strategies, and the implications of recent industry insights on media partnerships.
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