Business of Story #418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive
Jul 3, 2023
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Start With Audience Outcomes
- Identify your audience and state what you want them to think, feel, and do by the end of your presentation.
- Use those answers to structure every element of your talk so it serves their transformation.
Tie Wants To Your Offering
- Ask what your audience wishes for relative to your offering and what tangible thing they'll buy into to achieve it.
- Treat the wish as emotional and the offering as the physical vehicle to fulfill that wish.
Name The Obstacles Clearly
- Explicitly name the obstacles or gaps that prevent your audience from getting what they want.
- Use those obstacles as the antagonists your presentation will help them overcome.