#418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive
Business of Story
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How to Share Your Story With Your Audience
TEDx speakers should ask their audience what success will look like to them. When they return home after a presentation, the crowd is supposed to take three steps in order to become part of its story and invest it in theirs. What do you want your audience to emotionally wish for? Are you playing to their negativity bias or leveraging their optimism? Finally, what do you want them to do now? This is so important. It's called action.
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