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#418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive

Business of Story

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How to Craft a Powerful Presentation

Who's your audience? How do they want relative to your offering and why is that important to them? That is our statement of agreement, our statement of optimism. But why don't they have it and what kind of frustration does that create within them? Therefore have them picture what a better tomorrow is going to look like if they just follow your direction. It's a perfect ABT even in this large 10-step story cycle system. So let's go back and look at the questions again. Name your audience. What do you want them to think, feel, and do when you are all done with your presentation? Just answer those questions and then fill out your content order. And guess

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