#418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive
Business of Story
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The Power of Stories
Science is revealing how stories shape us. Good stories can trigger five neurotransmitters that make us experience with protagonists as experiencing. Ira Glass, host of This American Life, said the power of anecdote is so great it has a momentum all its own. No wonder we call it the theater of the mind.
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