The Science of Scaling
How to Navigate Sales Cycles w/ Ang McManamon (VP of Sales, Crunchbase)
May 9, 2024
VP of Sales at Crunchbase, Ang McManamon, discusses navigating tricky sales cycles and managing expectations, culture, product pivots, and value prop with customers. Insights on revenue growth, team expansion, setting realistic targets, diagnosing sales issues, boosting team performance, and risks of overselling in SaaS deals are also covered.
37:20
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Quick takeaways
- Sales leaders must manage expectations, culture, product pivots, and value propositions during market fluctuations.
- Team cohesion, transparency, and data-driven insights are vital for optimizing sales efficiency and driving long-term growth.
Deep dives
Navigating Sales Leadership in Volatile Markets
In this episode, Ang McManaman, VP of sales at Crunchbase, discusses the challenges sales leaders face during market fluctuations. She reflects on transitioning from a high-growth market to a downturn, emphasizing the importance of managing team expectations and culture. Additionally, Ang shares insights on hiring strategies, highlighting the balance between rapid recruitment and ensuring quality hires to maintain team efficiency and performance.
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