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Inspiring Futures
Sophie Ayles
Oct 2, 2023
Sophie Ayles, one of Australia's most experienced strategists, discusses her journey, the challenges of being a strategist, and the aspects of strategy she enjoys. She also talks about her work at M&C Saatchi/Greenhouse, transforming Woolworths, Australia's largest retailer. The podcast explores cultural transformations, the story of Woolworths, and reviving love for the brand by showcasing partnerships and innovations.
01:20:00
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Quick takeaways
- Purpose and values drive transformation within businesses and create a meaningful impact.
- Building a mentally powerful brand and aligning it with purpose and values is crucial for success in a rapidly changing retail landscape.
Deep dives
Transformation through purpose and values
The podcast episode features the guest Sophie Aello, who shares her journey and experiences in the advertising industry, working with various agencies across the globe. Aello emphasizes the importance of purpose and values in driving transformation within businesses. She discusses her role in building and leading the brand strategy practice at Greenhouse, a model that focuses on customer centricity and collaboration. Aello highlights the significance of uniting internal teams and aligning them with the brand's purpose and values to create a meaningful impact.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode