Inspiring Futures - Lessons from the Worlds of Marketing and Advertising Sophie Ayles
Oct 2, 2023
Sophie Ayles, one of Australia's most experienced strategists, discusses her journey, the challenges of being a strategist, and the aspects of strategy she enjoys. She also talks about her work at M&C Saatchi/Greenhouse, transforming Woolworths, Australia's largest retailer. The podcast explores cultural transformations, the story of Woolworths, and reviving love for the brand by showcasing partnerships and innovations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Early Experiences in Advertising
02:04 • 12min
Reflections on Career and Creativity
14:22 • 16min
Cultural Transformations and Brand Strategies
30:30 • 14min
The Story of Woolworths: Challenges and Transformation
44:35 • 4min
Reviving Love for the Brand
48:16 • 29min
Exploring Career Paths and Working with Creative Consultants
01:17:02 • 3min