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29min chapter
Sophie Ayles
Inspiring Futures
Reviving Love for the Brand
This chapter discusses the efforts made to revive the love for the brand by showcasing the brand's partnerships, innovations, and focus on good Australian products. It highlights the steps taken to align the business with a purpose and values, including creating a framework and strategy. The chapter also explores the idea of creating an entrepreneurial culture within the organization and the mindset shift required to cultivate a service orientation.
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