Sophie Ayles
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
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Cultural Transformations and Brand Strategies
This chapter discusses the cultural transformations in different countries and how it impacts brand strategies. They talk about the shift in Australia from a macho culture to a more sophisticated one and how it challenges the traditional approach to marketing. They also mention the success of Indian brands due to the changing culture and the importance of strategy when working in different countries like China.
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