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16min chapter
Sophie Ayles
Inspiring Futures
Reflections on Career and Creativity
The speaker reflects on their career in marketing and advertising, their fascination with strategy and disruption, and the importance of working in creatively focused agencies that prioritize innovation and pushing boundaries. They discuss their early experiences in a French apartment, their involvement in the French supermarket business, and their appreciation for disruptive thinking and branding. They also talk about the changes in the world and how it has affected various industries, highlighting the excitement and brilliance found in indie agencies and the startup world. Additionally, they discuss the TVWA's destruction model, the concept of having a point of view, and the impact of brutal simplicity of thought on their work.
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