Sophie Ayles

Sophie Ayles, one of Australia's most experienced strategists, discusses her journey, the challenges of being a strategist, and the aspects of strategy she enjoys. She also talks about her work at M&C Saatchi/Greenhouse, transforming Woolworths, Australia's largest retailer. The podcast explores cultural transformations, the story of Woolworths, and reviving love for the brand by showcasing partnerships and innovations.