The Birth of Tilt and Initial Challenges

Caleb Avery founded Tilt in 2019 after identifying a gap in the market while consulting for vertical software platforms. He recognized that many of these companies were leaving significant revenue on the table by using payment processors like Stripe, which charged higher fees than necessary. The initial product launch, however, faced numerous challenges, requiring 18 months of rebuilding to create a competitive offering. This lengthy development phase highlighted the complexity of payment infrastructure and the high standards required to operate in a competitive landscape.