Caleb Avery, founder and CEO of Tilled, discusses pivotal strategies for building his PayFac-as-a-Service platform. He shares insights on validating SaaS concepts and the significance of knowing your ideal customer. Caleb reflects on the transformative decision to let go of underperforming clients, leading to enhanced business quality. Furthermore, he emphasizes leveraging LinkedIn for customer acquisition through authentic storytelling and personal engagement, and the vital role of channel partnerships in driving growth.