Kickoff Sessions #270 Matt Lakajev - How to Instantly Drive More Sales (Sell-by-Chat Framework)
Feb 20, 2025
Matt Lakajev, a top-ranked lead generation expert in Australia, dives into the untapped potential of LinkedIn for sales. He reveals his Sell-by-Chat strategy, emphasizing how personal connections can drive revenue without needing extensive content. The discussion also touches on building trust, overcoming fear in sales, and the importance of a compelling LinkedIn profile. Through personal anecdotes, Matt explains how a mindset shift can lead to significant success and why many content creators struggle to monetize their efforts.
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Episode notes
Brand vs. No Brand
- Matt booked thousands of meetings and closed millions at Zoom, mainly due to brand recognition.
- Leaving Zoom for a no-brand company forced him to rely on cold calling and building trust from scratch.
The 3% Rule
- Only 3% of the market is ready to buy now; the remaining 97% will be ready later.
- Pitching in the first message breaks trust with the 97% not ready to buy.
Building Reciprocity
- Offer free value upfront to build reciprocity and long-term trust with potential clients.
- Use a 'pinky promise' technique in free content to encourage future paid program enrollment.