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30min chapter
#270 Matt Lakajev - How to Instantly Drive More Sales (Sell-by-Chat Framework)
Kickoff Sessions
From Cold Calls to Courage: A Journey of Transformation
This chapter explores the speaker's initial experiences in a company with no brand, emphasizing their reliance on cold calling and the challenges of building a brand from scratch. It highlights the importance of mindset, personal evolution, and the need for direct engagement in sales, contrasting it with the comfort of content marketing. Through personal reflection and real-life examples, the speaker illustrates how overcoming psychological barriers and societal expectations can lead to significant growth and success.
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