487: Why Ambassadors are Better Than Ads with Brittany Stewart of BURST Oral Care
Nov 24, 2023
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Brittany Stewart, Co-founder of BURST Oral Care, shares how she's building a fast-growing ecommerce business using their ambassador program. They discuss onboarding ambassadors, defining the success of an ambassador, and the benefits of AI in company growth.
Building an authentic ambassador program can provide valuable organic marketing and authentic brand representation.
Utilizing AI technology can streamline business operations, improve customer experiences, and empower team members.
Deep dives
The Power of AI in E-commerce
The podcast episode highlights that now is the best time to start an e-commerce business due to the advancements in AI technology. AI has made processes faster, simpler, and cheaper, transforming the landscape of businesses. The episode introduces the Start and Scale 3.0 course, which uses the power of AI to help entrepreneurs create brand names, product ideas, logos, and images. It also automates repetitive tasks, analyzes customer data, and handles customer service. The course is suitable for both beginners and established e-commerce businesses, providing valuable tools and strategies to transform their journey using AI.
Building an Authentic Ambassador Program
The podcast delves into the success of burstoralcare.com's ambassador program, which has contributed significantly to their growth. The program focuses on building an authentic community of ambassadors who genuinely recommend the products. They have strict criteria, such as requiring ambassadors to have dental credentials, ensuring their credibility. The program offers benefits like unique pricing, affiliate earnings, and opportunities for feedback and collaboration. By leveraging ambassadors' networks and content, burstoralcare.com has gained valuable organic marketing and authentic brand representation.
Using AI to Enhance Business Processes
The episode explores how burstoralcare.com utilizes AI to drive growth and improve business processes. AI is employed to analyze customer data, plan social media content, and enhance advertising efficacy. It is also leveraged for warehouse tasks, automating order batching and fulfillment. AI allows burstoralcare.com to streamline operations, improve customer experiences, and empower their team members. Looking forward, the podcast emphasizes the potential for AI to personalize customer experiences and revolutionize various aspects of business operations.
Challenges and Opportunities with AI
The podcast discusses the challenges and opportunities that founders and business owners face in the era of AI. While AI offers immense potential, it is crucial to implement it strategically and not be overly influenced by external pressure. It is essential to identify areas where AI can provide value and focus efforts accordingly. The podcast also highlights the competitive advantage that AI can bring, as early adopters pioneer innovative ways to scale their businesses. The key is to strike a balance between leveraging AI advancements and staying true to one's business model.
Brittany Stewart returns to the podcast to share how she’s building one of the fastest-growing ecommerce businesses in the United States using a stalwart ambassador program. Stewart co-founded BURST Oral Care, which sells double-digit millions on Amazon, has 30,000 ambassadors, and 800,000 members to their subscription program. Burst is currently stocked in 2,000 Walmarts and is launching in CVS this year.
Listen to Nathan and Brittany discuss:
How Brittany teamed up with her co-founder Hamish
Why their ambassador program is an R&D and acquisition channel
Launching their business at a dental convention
The ins and outs of building an authentic ambassador program
How do you define the success of an ambassador
The difference between brand and financial results
Low-cost tools to get an ambassador program up and running
Why AI is turning A players into A+ players
What AI tools BURST is using
And much more ambassador advice…
*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.
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