The Foundr Podcast with Nathan Chan cover image

487: Why Ambassadors are Better Than Ads with Brittany Stewart of BURST Oral Care

The Foundr Podcast with Nathan Chan

NOTE

The value proposition of an ambassador program for a toothbrush company

"We presented our toothbrush and two colors as a value proposition. We wanted feedback and offered unique pricing to those in the program. We didn't want to be an MLM but rather an ambassador program. The commitment was low: try our toothbrush and if you like it, let's talk more."

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