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487: Why Ambassadors are Better Than Ads with Brittany Stewart of BURST Oral Care

The Foundr Podcast with Nathan Chan

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Building an Authentic Ambassador Program

This chapter discusses the origins of the Burst Oral Care business and their unique go-to-market strategy, including the creation of their ambassador program. They highlight the importance of building a community and a professional channel, and how ambassadors remain a top priority as the business expands. The chapter also covers the success of their online advertising campaign and the use of ambassadors in marketing strategies.

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