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14min chapter
487: Why Ambassadors are Better Than Ads with Brittany Stewart of BURST Oral Care
The Foundr Podcast with Nathan Chan
Building an Authentic Ambassador Program
This chapter discusses the origins of the Burst Oral Care business and their unique go-to-market strategy, including the creation of their ambassador program. They highlight the importance of building a community and a professional channel, and how ambassadors remain a top priority as the business expands. The chapter also covers the success of their online advertising campaign and the use of ambassadors in marketing strategies.
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