How To Build A Multi-Million Dollar Empire In Your 20s - Grace Beverley

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Aug 18, 2022

Grace Beverley, entrepreneur and author of 'Working Hard, Hardly Working', shares her journey from influencer to successful founder of Tala and Shreddy. She discusses the challenges of managing side hustles and the importance of self-care to prevent burnout. Grace reveals strategies for building sustainable businesses while maintaining personal fulfillment. They also delve into the evolving landscape of influencer culture, the significance of quality over quantity, and how to navigate financial pressures during university life.

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ANECDOTE

Early Music Discipline

Grace Beverley's demanding chorister schedule started at age nine, involving daily rehearsals and services.
This early experience shaped her strong work ethic and tendency to tie self-worth to productivity.

INSIGHT

Monetizing Passions

Grace Beverley finds balancing monetizing passions with maintaining enjoyment challenging.
She prefers to keep music as a separate passion and monetizes her skills in branding and marketing.

INSIGHT

Passion Paradox

The expectation of constant passion in work can be detrimental, leading to anxiety and burnout.
People can love their work and still have days they don't feel excited about it.

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Working Hard, Hardly Working

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In this episode I sat down with CEO and former influencer Grace Beverley. Grace started two companies, SHREDDY and TALA, all while studying at Oxford University. She then published the book ‘Working Hard, Hardly Working’, and is a Forbes 30 Under 30. In the conversation we chat about managing your side hustle, Grace’s journey away from being an influencer, and the best ways to build sustainable businesses. Grace also has some great advice about self-care and managing burnout which more and more of us are grappling with, whether we realise it at the time or not. Hope you enjoy!

0:00 Intro

2:20 Being a music scholar

7:25 Do you monetise something you love?

14:17 Are side hustles toxic?

20:08 Becomming an influencer

28:43 Fear of posting

35:56 The multiplier effect of making money

44:30 Building long-term income

51:21 Pivoting from being an influencer

1:00:00 Optimising business potential

1:18:08 Sustainable fashion

1:35:32 Working hard, Hardly working

1:46:22 Setting goals

1:54:57 Burnout

2:00:20 Grace’s favourite books

Find the show notes and the transcript on the website: https://aliabdaal.com/podcast/