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The speaker reflects on the realization that despite making a substantial amount of money, each incremental success was not bringing increased happiness. The growing revenue in the creator economy was not directly proportional to personal satisfaction. The speaker found more joy in strategic content planning, product development, and marketing approaches. This marked a pivotal shift in prioritizing fulfillment and autonomy over monetary success.
The speaker recognized the need for a shift towards setting up separate businesses as a means of creating longevity and financial security. Investing the earnings into launching businesses became a strategic move to ensure sustained success beyond the creator career phase. The emphasis was on diversifying income streams and building brands that could operate independently of the individual's persona.
The podcast discusses the transition from being a successful influencer to becoming an entrepreneur focusing on building sustainable fashion and activewear brands. The speaker talks about the decision to shift focus from promoting fast fashion to creating sustainable products, emphasizing the importance of ethical production and pricing accessibility.
The episode delves into the dichotomy between productivity and self-care, highlighting the societal pressure to always be productive while emphasizing the need for self-care practices. The speaker explores the challenges faced during the pandemic with the conflicting narratives of hustle culture and self-care, aiming to strike a balance between working hard and taking care of one's well-being.
The discussion centers around the challenges in the sustainable fashion industry, particularly in creating sustainable activewear at competitive price points. The speaker reflects on the difficulties in navigating the market where fast fashion dominates and how to address criticisms while maintaining transparency about sustainable practices.
The podcast episode touches on the importance of creating a middle ground in the sustainable fashion market, where consumers can make better choices without compromising on quality, style, or affordability. The speaker emphasizes the need for nuanced messaging around sustainability, acknowledging the complexities of the fashion industry and advocating for conscious consumer decisions.
Self-care is not always about relaxation but also about meeting deadlines and working towards goals. The podcast highlights the misconception that self-care always involves doing nothing and emphasizes the importance of aligning work with personal aspirations. By debunking the idea of self-care as constant relaxation, the episode encourages a balance between well-being and productivity, stressing the significance of taking effective actions for a fulfilling life.
The podcast delves into the importance of goal setting and time management in achieving personal and professional success. It discusses the value of setting clear goals, from smart goals to more abstract aspirations, to guide progress. The episode emphasizes the need for meticulous planning to accomplish various tasks, whether it's integrating new activities or pursuing long-term objectives. By segmenting goals into yearly, quarterly, monthly, and daily targets, the podcast underscores the significance of strategic planning and consistent progress tracking for optimal productivity.
In this episode I sat down with CEO and former influencer Grace Beverley. Grace started two companies, SHREDDY and TALA, all while studying at Oxford University. She then published the book ‘Working Hard, Hardly Working’, and is a Forbes 30 Under 30. In the conversation we chat about managing your side hustle, Grace’s journey away from being an influencer, and the best ways to build sustainable businesses. Grace also has some great advice about self-care and managing burnout which more and more of us are grappling with, whether we realise it at the time or not. Hope you enjoy!
0:00 Intro
2:20 Being a music scholar
7:25 Do you monetise something you love?
14:17 Are side hustles toxic?
20:08 Becomming an influencer
28:43 Fear of posting
35:56 The multiplier effect of making money
44:30 Building long-term income
51:21 Pivoting from being an influencer
1:00:00 Optimising business potential
1:18:08 Sustainable fashion
1:35:32 Working hard, Hardly working
1:46:22 Setting goals
1:54:57 Burnout
2:00:20 Grace’s favourite books
Find the show notes and the transcript on the website: https://aliabdaal.com/podcast/
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Sponsored by Shopify
This episode is kindly brought to you by Shopify. Shopify offers an easy to use, all-in-one commerce platform for anyone -regardless of technical ability and experience - to start, grow, and manage a business. Shopify lets you sell online, in-person and on all major social platforms and it’s what I’m using to sell my essentali stationary as well as upcoming digital and physical products. To give Shopify a try, go to https://shopify.com/aliabdaal.
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