How To Build A Multi-Million Dollar Empire In Your 20s - Grace Beverley

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Aug 18, 2022

Grace Beverley, entrepreneur and author of 'Working Hard, Hardly Working', shares her journey from influencer to successful founder of Tala and Shreddy. She discusses the challenges of managing side hustles and the importance of self-care to prevent burnout. Grace reveals strategies for building sustainable businesses while maintaining personal fulfillment. They also delve into the evolving landscape of influencer culture, the significance of quality over quantity, and how to navigate financial pressures during university life.

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ANECDOTE

Early Music Discipline

Grace Beverley's demanding chorister schedule started at age nine, involving daily rehearsals and services.
This early experience shaped her strong work ethic and tendency to tie self-worth to productivity.

INSIGHT

Monetizing Passions

Grace Beverley finds balancing monetizing passions with maintaining enjoyment challenging.
She prefers to keep music as a separate passion and monetizes her skills in branding and marketing.

INSIGHT

Passion Paradox

The expectation of constant passion in work can be detrimental, leading to anxiety and burnout.
People can love their work and still have days they don't feel excited about it.

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Working Hard, Hardly Working

Grace Beverley

The Storyteller

Tales of Life and Music

Dave Grohl

The Storyteller is an autobiography by Dave Grohl that chronicles his life and music career. The book includes stories from his childhood in suburban Virginia, his early days in the punk band Scream, his time as the drummer for Nirvana, and the formation and success of Foo Fighters. Grohl shares candid anecdotes about his experiences, including meeting Kurt Cobain, the rise and fall of Nirvana, and his personal struggles and triumphs. The memoir is praised for its warm, funny, and natural storytelling, highlighting Grohl's love for family, music, and his resilience in the face of adversity.

The Nightingale

Kristin Hannah

The novel tells the story of Vianne and Isabelle, two sisters living in France during World War II. Vianne, the older and more responsible sister, tries to maintain a sense of normalcy and protect her family, while Isabelle, young and rebellious, joins the French Resistance. Isabelle adopts the codename 'The Nightingale' as she risks her life to help Allied airmen escape to Spain. The story delves into the sisters' different paths and the impossible choices they must make to survive the war, including dealing with Nazi occupation, personal losses, and the harsh realities of war. The novel also explores themes of family, love, and survival under extreme conditions[2][4][5].

Educated

A Memoir

Tara Westover

In 'Educated,' Tara Westover recounts her journey from a childhood in rural Idaho, where she was raised by survivalist Mormon parents who opposed public education and medical care, to becoming a scholar at Harvard and Cambridge University. The book details her struggles with physical and verbal abuse, her self-education, and her eventual admission to Brigham Young University. Westover's story is a powerful exploration of resilience, the importance of education, and the complexities of family relationships. She navigates the tension between her desire for knowledge and her loyalty to her family, ultimately finding a way to reconcile her past and present selves.

The Flatshare

Beth O'Leary

The story follows Tiffy Moore, an underpaid assistant editor, and Leon Twomey, a palliative care nurse, who share a flat due to financial constraints. Tiffy moves into the flat after breaking up with her manipulative boyfriend, while Leon works night shifts and needs the extra income. Despite never meeting, they exchange notes and develop a deep connection. As they navigate their personal crises, including Tiffy's past emotional abuse and Leon's brother's imprisonment, they find support and love in each other's words. The novel explores themes of hope, resilience, and the power of human connection in unexpected circumstances.

Malibu Rising

Taylor Jenkins Reid

Set in 1983 Malibu, 'Malibu Rising' follows the Riva siblings—Nina, Jay, Hud, and Kit—as they host their annual summer party. The novel delves into themes of family, love, and heartbreak, culminating in a chaotic night that will forever alter their lives. The siblings, children of legendary singer Mick Riva, navigate their complex relationships and personal secrets amidst the party's escalating chaos.

Daisy Jones & The Six

A Novel

Taylor Jenkins Reid

This novel follows the lives of Daisy Jones, a young and beautiful singer, and The Six, a band led by the brooding Billy Dunne, as they navigate the highs and lows of the 1970s music industry. The story is presented as an oral history, with interviews from the band members, their friends, and family, providing a realistic and immersive account of their journey. The book delves into themes of female empowerment, addiction, and the complexities of personal relationships, set against the backdrop of the glamorized but often destructive rock 'n' roll lifestyle of the 1970s. Taylor Jenkins Reid's vivid portrayal of the era and the characters makes the fictional band feel eerily real, capturing the essence of the music and the times with remarkable detail.

Rework

David Heinemeier Hansson

Jason Fried

Rework by Jason Fried and David Heinemeier Hansson presents a fresh and unconventional approach to business. The book argues against traditional business practices such as writing business plans, seeking outside investors, and staffing up. Instead, it advocates for a simpler, more efficient way of doing business, emphasizing the importance of productivity, avoiding unnecessary meetings and paperwork, and ignoring the competition. The authors draw from their experiences at 37signals (now Basecamp) to provide practical advice and examples that support their counterintuitive ideas. The book is designed to inspire and provoke readers to rethink their approach to work and entrepreneurship.

Work Rules!

Laszlo Bock

In 'Work Rules!', Laszlo Bock shares insights from his time as the head of People Operations at Google, revealing why Google is consistently rated one of the best places to work. The book distills 15 years of intensive worker R&D into counterintuitive principles that are easy to implement. It covers topics such as company culture, hiring practices, and management strategies, providing practical advice on how to create a high-performing and creative workplace. Bock also includes examples from various industries and challenges conventional wisdom on hiring, training, and compensating employees.

The Seven Husbands of Evelyn Hugo

Taylor Jenkins Reid

The book tells the story of Evelyn Hugo, a reclusive Hollywood movie icon who, at the age of 79, decides to reveal the true story of her life to unknown magazine reporter Monique Grant. Evelyn's life is chronicled through her seven marriages, her rise to fame in the 1950s, and her struggles with identity, love, and the harsh realities of being a Cuban and bisexual woman in a repressive culture. The novel explores themes of ambition, friendship, and forbidden love, and how Evelyn's life intersects with Monique's in tragic and irreversible ways[2][4][5].

Atomic Habits

James Clear

Atomic Habits by James Clear provides a practical and scientifically-backed guide to forming good habits and breaking bad ones. The book introduces the Four Laws of Behavior Change: make it obvious, make it attractive, make it easy, and make it satisfying. It also emphasizes the importance of small, incremental changes (atomic habits) that compound over time to produce significant results. Clear discusses techniques such as habit stacking, optimizing the environment to support desired habits, and focusing on continuous improvement rather than goal fixation. The book is filled with actionable strategies, real-life examples, and stories from various fields, making it a valuable resource for anyone seeking to improve their habits and achieve personal growth[2][4][5].

Start with Why

How Great Leaders Inspire Everyone to Take Action

Simon Sinek

In 'Start with Why', Simon Sinek introduces the concept of 'The Golden Circle', which consists of 'Why', 'How', and 'What'. He argues that successful leaders and organizations start with their purpose or 'Why', which inspires loyalty and trust. Sinek uses examples such as Apple, Martin Luther King Jr., and the Wright Brothers to illustrate how this approach can lead to significant influence and success. The book emphasizes the importance of leadership and purpose in inspiring others and achieving long-term success.

The 4 Hour Workweek

Timothy Ferriss

In 'The 4-Hour Workweek', Timothy Ferriss presents a step-by-step guide to 'lifestyle design', encouraging readers to question the traditional notion of retirement and instead create a lifestyle that prioritizes freedom, adventure, and personal growth. The book teaches how to outsource life tasks, automate income, and eliminate unnecessary work using principles like the 80/20 rule and Parkinson’s Law. Ferriss shares his personal journey from a corporate workaholic to a location-independent entrepreneur and provides practical tips and case studies to help readers achieve similar results. The book emphasizes the importance of focusing on high-value activities, taking 'mini-retirements', and living life to the fullest in the present rather than deferring enjoyment until retirement.

Black box thinking

The Surprising Truth About Success

Matthew Syed

In 'Black Box Thinking', Matthew Syed explores the concept of embracing failure as a crucial step towards success. He argues that the willingness to investigate and learn from mistakes is essential for progress and innovation. The book draws on a wide range of case studies, including examples from healthcare, aviation, and sports, to illustrate how a culture that encourages learning from failure can lead to significant improvements. Syed emphasizes the need to redefine failure, break down big problems into smaller parts, and adopt a growth mindset to achieve high performance in a complex and fast-changing world.

Trick Mirror

Reflection on Self-delusion

Juan Trejo

Jia Tolentino

Trick Mirror: Reflections on Self-Delusion is a New York Times-bestselling book of essays by Jia Tolentino. The book delves into various aspects of modern life, including identity, culture, and the human condition. Tolentino examines topics such as the sexual revolution, social media, and the complexities of personal identity, offering insightful and thought-provoking reflections on the world we live in today.

Behind Closed Doors

Seth Tevels

The Break

Marian Keyes

I am Pilgrim

Terry Hayes

I Am Pilgrim follows the story of a former American intelligence agent known as Pilgrim, who is pulled back into the intelligence world to stop a biological threat devised by a radicalized Saudi doctor known as the Saracen. The plot unfolds with a gripping narrative that spans from New York City to the Middle East, involving espionage, terrorism, and a race against time to prevent a catastrophic attack.

Small Great Things

Jodi Picoult

Small Great Things by Jodi Picoult delves into themes of race, privilege, and prejudice in America. The story centers around Ruth Jefferson, an African-American labor and delivery nurse, who is accused of murder after a baby dies in her care. The novel explores multiple perspectives, including Ruth's, her public defender Kennedy McQuarrie, and the white supremacist father of the baby, Turk Bauer. Through their narratives, Picoult challenges readers to confront their own biases and societal assumptions.

Sharp Objects

Gillian Flynn

Sharp Objects follows Camille Preaker, a troubled journalist who returns to her hometown of Wind Gap, Missouri, to cover the murders of two young girls. As she delves deeper into the case, Camille must confront her own dark past and the twisted dynamics of her family. The novel explores themes of trauma, self-harm, and the complexities of mother-daughter relationships.

Seven Days in June

Tia Williams

Seven Days in June follows Eva Mercy, a single mom and bestselling erotica writer, and Shane Hall, a reclusive award-winning novelist, as they reconnect at a literary event. Their past love and buried traumas resurface, leading them on a journey of rediscovery and healing. The novel explores themes of Black life, modern motherhood, and the consequences of past traumas.

The Night She Disappeared

Lisa Jewell

The Night She Disappeared by Lisa Jewell is a gripping mystery that delves into the disappearance of a young woman, unraveling a complex web of secrets and lies. The novel explores themes of family, relationships, and the darker aspects of human nature.

Eleanor Oliphant Is Completely Fine

Gail Honeyman

Eleanor Oliphant Is Completely Fine tells the story of Eleanor, a socially awkward woman with a traumatic past, who embarks on a transformative journey of self-discovery and friendship. The novel explores themes of loneliness, trauma recovery, and the power of human kindness. Through Eleanor's experiences, Gail Honeyman crafts a narrative that is both humorous and poignant, highlighting the complexities of human relationships and the resilience of the human spirit.

The working woman's handbook

Phoebe Lovatt

The Working Woman's Handbook provides a modern approach to career development, covering topics like social media anxiety and pitching via email. It aims to empower women by addressing common challenges and offering practical advice for navigating the contemporary work environment.

In this episode I sat down with CEO and former influencer Grace Beverley. Grace started two companies, SHREDDY and TALA, all while studying at Oxford University. She then published the book ‘Working Hard, Hardly Working’, and is a Forbes 30 Under 30. In the conversation we chat about managing your side hustle, Grace’s journey away from being an influencer, and the best ways to build sustainable businesses. Grace also has some great advice about self-care and managing burnout which more and more of us are grappling with, whether we realise it at the time or not. Hope you enjoy!

0:00 Intro

2:20 Being a music scholar

7:25 Do you monetise something you love?

14:17 Are side hustles toxic?

20:08 Becomming an influencer

28:43 Fear of posting

35:56 The multiplier effect of making money

44:30 Building long-term income

51:21 Pivoting from being an influencer

1:00:00 Optimising business potential

1:18:08 Sustainable fashion

1:35:32 Working hard, Hardly working

1:46:22 Setting goals

1:54:57 Burnout

2:00:20 Grace’s favourite books

Find the show notes and the transcript on the website: https://aliabdaal.com/podcast/