The Marketing Architects
The Battle for Effectiveness with Mark Ritson
Jun 25, 2024
Join Elena, Angela, and Rob as they discuss marketing effectiveness with guest Mark Ritson. Topics covered include the importance of research in discovering effective marketing strategies, the impact of AI on advertising, undervaluation of TV advertising, and the enduring lessons of marketing history.
39:36
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Quick takeaways
- Consumers remain constant despite changing tactics, emphasizing marketing operations.
- Radio advertising is undervalued but has a significant impact on overall marketing strategies.
Deep dives
Consumers Remain Fundamentally the Same
Despite changing tactics, the nature of consumers remains constant. Mark Ritson highlights that the unchanging man or woman is central to marketing operations.
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