

The Battle for Effectiveness with Mark Ritson
8 snips Jun 25, 2024
Join Elena, Angela, and Rob as they discuss marketing effectiveness with guest Mark Ritson. Topics covered include the importance of research in discovering effective marketing strategies, the impact of AI on advertising, undervaluation of TV advertising, and the enduring lessons of marketing history.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Exploring Marketing Effectiveness and Academic Transition
03:11 • 19min
Debates, Respect, and Antipathy in Marketing Research
21:56 • 2min
Critique of LinkedIn's Current State and Lack of Professional Feedback
24:12 • 4min
Exploring Marketing Myths and Predicting the Future
28:09 • 9min
Exploring the Enduring Lessons of Marketing History
36:48 • 3min