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19min chapter
The Battle for Effectiveness with Mark Ritson
The Marketing Architects
Exploring Marketing Effectiveness and Academic Transition
The chapter delves into defining and understanding marketing effectiveness, highlighting contrasting perceptions in America and the importance of updated insights for marketers. It also discusses the challenges faced by professors in keeping up with current marketing trends due to slow research publication, and the emergence of non-traditional academics sharing knowledge more efficiently. Additionally, the conversation covers transitioning from academia to consultancy, the benefits of online training programs in marketing, and the future role of AI in communication agencies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode