The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops Letting engineers call the product shots with PostHog CEO James Hawkins
Feb 3, 2023
James Hawkins, CEO of PostHog, discusses finding product-market fit, supporting 23,000 customers without a dedicated support team, and prioritizing roadmap items. They also talk about balancing performance improvements with new functionality, building an inbound sales engine, and defining company vision.
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Pivoting Five Times Quickly
- James Hawkins recounts how PostHog pivoted five times in six months before landing on product analytics.
- They tested each idea quickly with users, embracing failure and rapid iteration to find product market fit.
Know When To Pivot Fast
- If you question heavily whether to pivot, you probably should pivot quickly.
- Validate ideas by progressing through users talking, trying, returning, and then paying to gauge product fit.
Competing In A Busy Market
- Entering a competitive market with existing validated demand is easier than creating entirely new markets.
- PostHog succeeded by targeting product engineers with a better tailored solution rather than product managers.