Navigating a Crowded Market with a Technical Focus

Steve Klein (twitter.com/stevenklein) of LaunchNotes talks with James Hawkins (https://www.linkedin.com/in/j-hawkins/) of PostHog about how they found product market fit after pivoting several times and how they support 23,000 customers through a community without a dedicated support team. They also discuss tips for prioritizing roadmap items and the delicate balance of performance improvements and new functionality.

🔗 Links

• James on LinkedIn: https://www.linkedin.com/in/j-hawkins/
• James’ company: https://posthog.com/
• 🚀Check out LaunchNotes: https://launchnotes.com
• 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
• 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
• Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

📝 Show notes

(00:00) - Introductions

(01:02) - Advice for new CEOs

(03:50) - Deciding to pivot

(12:15) - Prioritizing roadmap items

(21:10) - Supporting 23,000 customers without a dedicated support team

(25:21) - Building an inbound sales engine

(30:04) - Defining company vision

(41:38) - Balancing performance improvements with new functionality