The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops cover image

Letting engineers call the product shots with PostHog CEO James Hawkins

The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

CHAPTER

Navigating a Crowded Market with a Technical Focus

Explore how PostHog succeeded in the competitive product analytics field by targeting a specific technical audience like product engineers. Learn about their strategic approach to product development, recent feature launches, plans for expanding customer data capabilities, and the evolution of decision-making processes within the company.

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