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Elevate with Robert Glazer
Elevate Classics: Martin Lindstrom on Common Sense in Business and How To Stand Out
Mar 21, 2024
58:50
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Listen to Martin Lindstrom discuss the importance of common sense and empathy in business and branding, sharing insights on creativity, reducing passenger anxiety in air travel, promoting open-mindedness on social media, embracing inner child for creativity, and optimizing productivity through 'water moments'.
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Quick takeaways
- Empathy is crucial for building connections in business and branding.
- Innovation can arise from combining ordinary elements in unconventional ways.
Deep dives
The Power of Empathy in Building Relationships
Empathy plays a crucial role in building connections. This podcast episode shared a story about a young girl with asthma who used a simple straw to create empathy and establish friendships. By making management breathe through a straw to simulate the experience of asthma, a profound realization of empathy was sparked, leading to a shift in perspective and understanding of the patients' struggles.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode