10min chapter

Elevate with Robert Glazer cover image

Elevate Classics: Martin Lindstrom on Common Sense in Business and How To Stand Out

Elevate with Robert Glazer

CHAPTER

Reducing Passenger Anxiety in Air Travel

Exploring strategies to address passenger anxiety by improving communication and transparency in the airline industry, with examples from Swiss international airlines and Southwest Airlines. Emphasizing the impact of small procedural changes and the importance of empathy in decision-making post-pandemic.

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